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A Kiplinger contributing-adviser article cites Thrivent research finding that 69% of Americans see long-term financial success as financial security and peace of mind, while 3% say it is primarily net worth. The figures point to a broader way of thinking about money, but the supplied report does not provide the survey’s sample size, field dates or methodology.
A Kiplinger contributing-adviser article is drawing attention to a broader measure of financial success, citing Thrivent research that found 69% of Americans define long-term success as financial security and peace of mind, compared with 3% who say it is primarily about net worth. The figures suggest many people judge money by the stability and choices it supports, not just the size of their assets.
The article says that saving, investing and planning for retirement remain important, but that people increasingly assess financial progress through what their finances make possible. The report describes this as a shift from focusing only on accumulated wealth to considering confidence, stability and opportunity.
Nearly two-thirds of Americans, according to the article’s account of the research, say money is a tool for creating the life they want rather than something to accumulate for its own sake. The examples offered include preparing for unexpected costs, caring for loved ones, pursuing meaningful experiences, supporting causes and building a legacy.
The article also argues that a larger account balance can improve someone’s financial position without necessarily providing confidence on its own. It says confidence can also depend on understanding current finances, setting goals and seeing how decisions connect to those goals. The piece was written by a contributing adviser and presents the adviser’s views, rather than the position of Kiplinger’s editorial staff.
Security as a Measure of Success
The findings matter because they frame financial progress in terms readers can connect to daily life: whether money can absorb a surprise expense, support family responsibilities or give someone room to make choices. That lens does not make savings or net worth irrelevant. Instead, it places those measures alongside financial resilience and personal priorities.
For people planning their finances, the distinction can change the questions they ask. Alongside “How much have I saved?” they may ask whether their savings match likely expenses, whether they understand their obligations and whether their plans support the people or goals they care about. These are practical considerations, not guarantees that a broader definition will improve anyone’s financial outcome.
The article also has relevance for financial advisers and firms. It says people may seek help that connects financial decisions to their goals, responsibilities and values, rather than advice focused only on portfolio size. That is the contributing adviser’s argument; the cited percentages alone do not establish what services consumers use or whether this outlook is changing over time.
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From Accumulation to Life Goals
Traditional measures of financial progress often emphasize assets, savings and net worth. The Kiplinger article does not suggest abandoning those fundamentals. It presents them as part of a wider view in which money is a means to support security and a desired way of life.
The piece links that wider view to uncertainty and competing responsibilities, including caring for loved ones and preparing for unexpected needs. It says financial decisions are connected to people’s goals and values, and that guidance can help them make informed choices. The author is identified as Thrivent’s president and CEO, a role relevant to readers weighing the perspective behind the argument.
The source includes a disclaimer that the article reflects the contributing adviser’s views, not Kiplinger’s editorial staff. That distinction matters: the report combines survey findings attributed to Thrivent with the author’s interpretation of what those findings mean for consumers and the financial-services industry.
“69% of Americans say long-term financial success is about financial security and peace of mind, while only 3% say it’s primarily net worth.”
— Thrivent research, as cited in the Kiplinger article
Survey Details Are Not Supplied
The supplied report does not state when the Thrivent survey was conducted, how many people took part, how respondents were selected or how the questions were worded. It also does not provide a margin of error or explain whether the results represent all Americans or a particular group. The percentages should therefore be read as figures reported by the article, with their methodological context unavailable here.
The source also provides no earlier survey results to show whether views have changed over time. Its claim that people are increasingly using a broader lens is presented in the article, but the supplied information does not quantify that trend or establish its pace. The survey figures also do not show how respondents’ stated priorities translate into financial decisions or outcomes.
How Readers Can Use the Findings
The article does not announce a new policy, product or scheduled follow-up; it is a discussion of financial priorities based partly on survey findings. Readers seeking to apply its perspective can compare their savings and financial plans with their own goals, responsibilities and ability to handle unexpected costs. Any specific planning decision depends on a person’s circumstances, and the article does not offer individualized recommendations.
For a clearer assessment of the survey, the next useful information would be Thrivent’s underlying research details, including field dates, sample size, question wording and methodology. Until those are available in the material cited here, the results offer a reported snapshot rather than a fully documented measure of how Americans define financial success.
Key Questions
What does the reported Thrivent research say?
As cited by the Kiplinger article, 69% of Americans associate long-term financial success with security and peace of mind, while 3% say it is primarily net worth.
Does the article say net worth no longer matters?
No. The article says saving, investing and retirement planning remain important. Its argument is that financial success can also include the security, choices and opportunities wealth helps provide.
What does the source say about money and life goals?
It reports that nearly two-thirds of Americans view money as a tool for creating the life they want, with examples including preparing for unexpected costs, caring for loved ones and supporting causes.
How reliable or representative are the survey figures?
The supplied article does not include the survey’s sample size, field dates, question wording or methodology, so those details cannot be assessed from the material provided.
Who wrote the Kiplinger article?
The article was written by a contributing adviser identified as Thrivent’s president and CEO. Its disclaimer says the piece presents the adviser’s views, not Kiplinger’s editorial staff’s views.
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